Contents

1. Introduction

1. What is Web Analytics?

2. Importance of Web Analytics

3. Web Analytics Process

4. Types of Web Analytics

5. Web Analytics Technical Requirements

2. Qualitative Analysis

1. Introduction

2. Heuristic Evaluations

3. Site Visits

4. Surveys

3. Web Metrics

1. Introduction

2. Key Metrics

3. Dashboard

4. Conversion

5. Data Sources

6. Data Segmentation

7. Analysis using Segmentation

8. Emerging Analytics

9. Social Media Analytics

10. Annotation and Reporting

4. Web Analytics 2.0

1. Introduction to Analytics 2.0b

2. Competitive Intelligence Analysis

3. CI Data Sources

4. Website Traffic Analysis

5. Google Analytics

1. Introduction

2. Audience Analysis

3. Acquisition Analysis

4. Behavior Analysis

5. Conversion Analysis

6. Google Website Optimizer

7. Implementation Technology

8. Privacy Issues