1. Introduction

1.1 Marketing (Meaning and definitions)

1.2 Marketing Concept

1.3 Features of Marketing Concept

1.4 Marketing functions (Scope of Marketing)

1.5 Importance of Marketing Management

1.6 Meaning of the term ‘market’

1.7 Difference between selling and marketing

1.8 Marketing Environment

2. Product

2.1 Product Concept

2.2 Classification of Products (Goods)

2.3 Product Planning and Development

2.4 Branding, Packaging and labeling

2.5 Product Life Cycle

2.6 Marketing of Industrial Products

2.7 Marketing of Consumer Products

3. Price

3.1 Price (meaning of price and pricing)

3.2 Pricing Objectives monetory

3.3 Importance of Pricing

3.4 Factors Influencing Price Decision

3.5 Pricing Policies / Pricing Methods / Pricing Strategies

3.6 Procedure for Determining the Price of a Product: Multistage price determination process

3.7 Important terminologies

4. Distribution Channels

4.1 Meaning

4.2 Definitions

4.3 Various components of the channels of distribution

4.4 Classification of the middlemen in distribution channels

4.5 Levels of the channels of distribution

4.6 Significance of Channels of Distribution

4.7 Vital role of Marketing Channels/Important functions of Marketing Channels

4.8 Factors considered while selecting suitable channels of distribution

4.9 Channels of Distribution for Industrial Goods

4.10 Channels of Distribution for consumer Goods

5. PROMOTION

5.1 Introduction

5.2 Promotion Mix

5.3 Personal Selling

5.4 Sales Promotion

6. Marketing Organisation

6.1 Introduction

6.2 Organization

6.3 Organization as a System

6.4 Types of organization

6.5 Different Ways to form Organisation

Solved Question Papers – October 2013