1.    Concept of event Management

1.1   Introduction

1.2   Event Management

1.3   Event Marketing

1.4   5 C’s of Events

1.5   Event Designing

1.6   Relative importance of event as a marketing communication tool

1.7   Diverse Marketing needs addressed by events

1.8   Creating opportunities for better deals with different media

1.9   Events and the Economy

1.10  Problems associated with traditional media

2.    Facets of Event Management

2.1   Introduction

2.2   Event Infrastructure

2.4   Negotiating contracts with event organizers

2.5   Locating interaction points, banners, displays

2.6   Preparing the company’s staff for the event

2.7   Post – event follow-up

2.8   Event organizers

2.9   venue

3.    Marketing of Event

3.1   Introduction

3.2   Concept of Market in Events

3.3   Segmentation and Targeting of the market for events

3.4   Positioning in the events and the concept of event property

3.5   Benefit levels

3.6   Event Hierarchy

3.7   Categories and variation of events

3.9   Reach – interaction matrix

3.10  Event – variation

4.    Activities in Event Management

4.1   Introduction

4.2   Networking components

4.3   Direct Marketing, Sales Promotions, Audience interaction

4.4   Merchandising

4.5   In-Venue Publicity

4.6   Public Relations

4.7   Activities in Even Management

4.8   During-event activities

4.9   Post -event activities

4.10  Functions of Management

4.11  Event management information system

4.12  Setting objectives

4.13  Development of strategic marketing plan

4.14  Business Potential Assessment

5.    Strategies of Event Management

5.1   Introduction

5.2   Strategic approach

5.3   Critical success factor analysis

5.4   Strategic alternatives arising from environmental analysis

5.5   Strategic alternatives arising from competitive analysis

5.6   Strategic alternatives arising from defined objectives

5.7   PREP Model

5.8   Risk versus return matrix