Contents

Term-I

1. Introduction to Business Economics

1.1 Meaning of business economics

1.2 Tools for analysis

1.3 Goals of firms

2. Demand Analysis

2.1 Review of consumer demand, marked demand and elasticity of demand

2.2 Consumer behaviour

2.3 Demand estimation and demand forecasting

3. Production and Cost Analysis

3.1 Supply analysis

3.2 Production function

3.3 Cost analysis

Term-II

4. Revenue Behaviour

4.1 Revenue concepts

4.2 Break – even analysis

5. Pricing under Various Market Conditions

5.1 Classification of markets

5.2 Perfect competition

5.3 Monopoly

5.4 Monopolistic competition

5.5 Oligopoly

5.6 Pricing practices

6. Factor Pricing

6.1 Marginal productivity theory of distribution

6.2 Rent

6.3 Wages

6.4 Interest

6.5 Profit