According to New Revised CBCS syllabus w.e.f. 2020-21
A Text book of
Author: Dr. Dipanjay Bhalerao
Book ID: 1868
ISBN: 978-81-948357-7-6
Contents
1. E-Commerce
1. Introduction
2. Understanding Internet Marketing
3. Search Engine Marketing
4. Search Engine Optimization
5. E-Mail Marketing
6. Digital Display Marketing
2. Introduction to New Age Media (Digital) Marketing
1. Introduction
2. Digital Marketing Vs Real/Traditional Marketing
3. Digital Marketing Channels
3. Creating Initial Digital Marketing Plan
1. Introduction
2. Content Management
3. Digital Marketing Plan Process
4. Target Group Analysis
4. Marketing using Websites
1. Introduction
2. Web Design
3. Website Optimization
4. Microsoft Expression Web
5. Menu in MS Expression Web 4.0
6. Creating Website in MS Expression Web
5. Search Engine Optimization
1. Search Engine Optimization
2. Search Engine Optimization (SEO)
3. Case Exercise for Writing SEO Content
6. Customer Relationship Management
1. Introduction
2. Customer Relationship Management
3. E-CRM and Platforms
4. Other CRM Models
5. Finally we present to you the 10 Rules of CRM Success
7. Social Media Marketing
1. Introduction
2. Social Media Networking
3. E Mail Marketing
4. Web Analytics through Google Analytics
8. Digital Marketing Budgeting
1. Digital Marketing Campaign Budgeting
2. Resource Planning
3. Cost Estimating
4. Cost Budgeting
5. Cost Control/ Monitor Centers
According to New Revised CBCS syllabus w.e.f. 2020-21
A Text book of
Author: Dr. Dipanjay Bhalerao
Book ID: 1868
ISBN: 978-81-948357-7-6
