Business Economics

Contents  

1. Meaning and Significance of Business Economics

1.1Introduction

1.2 Importance of business economics

1.3 Relationship to economic theory

1.4 Goals of firms

1.5 Relationship of economics to decision science

1.6Role and responsibilities

1.7Nature of firm

2. Demand Analysis

2.1Introduction to consumer behaviour

2.2 What is demand

2.3 Demand determinants

2.4Using elasticity in managerial decision

2.5 Demand estimation and forecasting

2.6Consumer behaviour

2.7 Utility approach

3. Production and Cost Analysis 

3.1 Introduction

3.2Production function

3.3Law of returns

3.4Types of costs of production

3.5Short run and long run cost curves

3.6Internal economies

3.7Meaning of supply

3.8 Law of supply

4. Pricing Theory

4.1 Introduction

4.2Pricing under perfect competition

4.3Monopoly

4.4Price discrimination (meaning)

4.5Monopolistic

4.6Oligopoly

5. Macro Economics

5.1 Introduction

5.2Inflation

5.3Theory of income and employment

5.4Definition of money 

5.5 Cash balances approach

6. National Income 

6.1 Introduction

6.2 National income calculation

6.3National income importance 

6.4 Difficulties in measurement in developing economy

7. Balance of Payment Analysis

7.1Introduction

7.2Causes and concept

7.3Introduction to devalution

7.4Mechanism of international payment

7.5Flexible exchange rate system

7.6Multiple exchange rate system

7.7General equilibrium analysis

8. Policy Environment

8.1 Introduction

8.2Monetary policy

8.3Fiscal policy

8.4Trade policies

8.5Role of world trade organisation