Research Methodology [Tools & Analysis]
  • Research Methodology [Tools & Analysis]

Research Methodology [Tools & Analysis]

₹175.00
BI 1321
8 Items

Specific References

According to New Revised Syllabus w.e.f. 2010 PUNE, Maharashtra (INDIA)

Text Book of

Research Methodolgy [Tools & Analysis]

BBA (Pune) Sem-V

Author : Jayant V. Tatke

Book ID : 1321

Quantity
In Stock

1. Introduction to business research

1.1 Introduction

1.2 Business research

1.3 Marketing research

1.4 What is good research?

2. Introduction to research methodology

2.1 Introduction

2.2 Definition and meaning of research

2.3 Characteristics of research

2.4 Objective of research

2.5 Role of research

2.6 Research process

2.7 Types of research

3. Research design

3.1 Introduction

3.2 Meaning and definition of research design

3.3 A good research design

3.4 Contents of a research design

3.5 Different research designs

3.6 A research problem

3.7 Formulating hypothesis

3.8 Definition and meaning of hypothesis

3.9 Characteristics of a good hypothesis

3.10 Testing of hypothesis

4. Methods of research

4.1 Introduction

4.2 Research methods, technique, research methodology

4.3 Understanding research

4.4 Scientific method and scientific research

4.5 Research and Bibliography

5. Theory of sampling

5.1 Introduction

5.2 Why sample?

5.3 What makes a good sample?

5.4 Advantages of sampling

5.5 Sampling and non sampling errors

5.6 Population and sample

5.7 Variables and attributes

5.8 Continuous and discrete variables

5.9 Sampling Element

5.10 Sample-size

5.11 Collection of statistical data

5.12 Procedures for collecting data

5.13 Sampling techniques (methods)

5.14 Classification

5.15 Methods of sampling

6. Methods and techniques of data collection

6.1 Introduction

6.2 Data and data objective

6.3 Types of data

6.4 Meaning and importance of data

6.5 Sources of data

6.6 Primary sources

6.7 Secondary sources

6.8 Observation

6.9 Experimentation

6.10 Interview

6.11 Simulation

6.12 Mail Survey

6.13 Projective technique

6.14 Schedules and questionnaire

6.15 Questionnaire

6.16 Advantages of questionnaire method

6.17 Construction of a questionnaire

6.18 Types of questionnaire

6.19 Formulation of a Questionnaire / Schedule

6.20 Limitations of questionnaire

6.21 Secondary data, classification of sources

7. Presentation processing and analysis of data

7.1 Introduction

7.2 Editing

7.3 Coding

7.4 Data-entry

7.5 Classification of data

7.6 Types of Data classification

7.7 Tabulation of data

7.8 Presentation of Data

7.9 Collection of data

7.10 Raw-data

7.11 Ordered array

7.12 A Frequency distribution

7.13 Ways of presenting frequency distributions

7.14 Cumulative frequency distribution

7.15 Frequency distributions-types

7.16 Graphical Presentation of Data

7.17 Analysis of data

7.18 Interpretation of data

8. Scaling and attitude measurement techniques

8.1 Introduction

8.2 Attitudes, Attributes and beliefs

8.3 Measurement of attitude

8.4 Collection and measurement techniques

8.5 Techniques of scaling

8.6 Types of scales

8.7 Rating Scales

8.8 The semantic differential scale

8.9 Selection of an approximate scale

8.10 Limitations of attitudes measurement scales

9. Report writing

9.1 Introduction

9.2 Meaning and purpose of a research report

9.3 Importance of research report

9.4 Role of reports

9.5 Types of reports

9.6 Format (Steps) of research report

9.7 A few important points

9.8 Essentials of a Good Research Report

9.10 Points in presenting the research findings

9.11 Steps in presentation of the research findings

10. Use of computers in research

10.1 Introduction

10.2 Computers

10.3 Computer applications

10.4 Internet

10.5 Researcher, internet and computers

10.6 Power point

11. Project report

11.1 Introduction

11.2 Definition of Project

11.3 Meaning of Project

11.4 Purpose of project report

11.5 Types of projects

11.6 Research Project Selection

11.7 Synopsis – Preparation

11.8 Format of Report

11.9 Body of Text

11.10 Precautions to be taken by researcher

 

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