Business Communication Skills



Business Communication Skills

BBA (Pune) Sem-I

Authors: Dr. S.S. Alurkar, V.A. Joshi & Dr. Madhu Pingle

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This book is as per the Revised syllabus of B.B.A (Sem I) as prescribed by University of Pune.

Business communication has occupied an important role in today’s world. Globalisation has compelled persons to communicate across the globe. Technology is improving day by day and so are the means of communication. Hence, communication is something that everyone has to master. A person may be apt in speaking for hours together; however business communication is more of selling your idea. A person has to  make efforts to learn communication skills. A person having good communication skills will easily ride high on the academic and professional roller coaster.

It is essential to master communication skills to be a skilled writer, proficient facilitator, tactful advisor, effective marketer, attractive salesman, attentive listener, shrewd interviewer, suave interviewee, diplomatic negotiator or an accomplished public- speaker.

This book includes all theoretical concepts which are explained very lucidly. Formats of various kinds of business letters, ways and skills to write business letters  and report writing are also included.  A chapter ‘Beyond Syllabus’ has been included which has various topics for work shop and laboratory, which is as per syllabus and will benefit the students.

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