BUSINESS COMMUNICATION SKILLS
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  • BUSINESS COMMUNICATION SKILLS

BUSINESS COMMUNICATION SKILLS

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₹160.00
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Specific References

According to New CBCS syllabus w.e.f. 2019-20

B.B.A. (Computer Application)

Semester-I

A Text Book of

Business communication skills

Author: Anand Jain

Price: 160/-

ISBN: 978-93-5016-463-1

Quantity
In Stock

Contents

1. Concept of Communication and Introduction to Communications 

1. Introduction

2. What is Communication? (Meaning and Definition)  

3. Objective of Communication  

4. Purpose of Communication    

5. Principles of Communication 

6. Importance of Communication 

7. Benefits of Communication   

8. Communication Process  

9. Types of Communication 

10.Communication Barriers 

11.General Barriers to Communication

12.Specific Barriers to Communication

13.Overcoming Communication Barriers

14.Need for Effective Communication 

15.Principles of Effective Communication  

16.7 C’s of Communication 

17.Role of Communication in Social and Economic System    

2. Methods and Types of Communication

1. Introduction

2. Types of Communication 

3. Forms of Written Communication   

4. Quality and Difficulties in written Communication

5. Merits and Limitation of Written Communication   

6. Constraints in Developing Effective Written Communication   

7. Non-verbal Communication    

8. Grapevine/Informal Communication 

3. Business Correspondence

1. Introduction

2. Need of Business Correspondence  

3. Business Letters 

4. Components and Layout of a Business Letter  

5. Drafting of Letters    

6. Order Sales Circulars and Business Promotion Letters   

7. Written Methods and Types of Communication  

4. Analysis of Different Media of Communication

1. Introduction

2. Fax    

3. Voicemail   

4. Emails 

5. Teleconferencing 

6. Communication through Social Media

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